How we helped an IP Service Provider increase conversions and phone calls.
Our Client is an IP services firm that works with large corporations, top law firms, universities, top IP broking firms, and many independent practitioners, inventors, and start-ups from the United States, Europe, and Asia.
Patent Search & Analytics, Patent Monetization & Licensing, IP Docketing & Paralegal Services, IP Filing & Prosecution Services, Patent Litigation Services Technology, Scouting & Insourcing are some of the services they provide.
Knowing the outcome, We accepted the challenge and began by designing a new website for the company that was both easier to use and more informative. Then there was the problem of getting people to visit the site.
We moved multiple pages in Google search results using our knowledge of Google keywords and SEO, making it the top mark of the first page in the local map pack results and search listings. With keywords in mind, we created premium content.
SOLID reorganized and optimized their PPC campaigns first, increasing the efficiency of Our Client's advertising campaigns and putting their advertising dollars to the best possible use.
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The complex numbers proved that what SOLID had done was successful. Our Client saw a 65 percent increase in organic conversion rates in the first six months. They saw a rise of 78 percent in organic website conversions in actual phone calls made and forms filled, in addition to the organic conversion rates. Because keeping visitors on your site is so crucial for business, the drop in bounce rate to just 4% is significant.